The Golden Arches haven’t shone for investors lately.
Over the past 12 months,
stock has returned less than 3%. That compares with an average 21% return for restaurant stocks. Part of the problem is that growth is always harder for a big, mature business — and with a market value of $93 billion, McDonald’s is larger than its two biggest rivals –
— combined.
But the company has found ways to boost sales before. Job No. 1: Freshen up the menu.
Read the source article at CNNMoney
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